To brainstorm unique content ideas for a YouTube channel that appeals to audiences everywhere, it may help you to learn from the YouTubers who paved the way before you. 

That’s why we’re bringing you a list of 35 famous British YouTubers who will inspire you with their success. By reading this article, you’ll discover creators like Patricia Bright in Beauty & Fashion, DanTDM in Gaming, and Mrwhosetheboss in Tech, all of whom have practically become household names – both across the pond and abroad! And they did it across seven different genres, with engaging content and winning personalities. 

Check them out!

35 British YouTube Creators That Will Inspire Your Channel

Below are 35 best British YouTubers who will serve as sources of infinite (and maybe even surprising) inspiration for your own YouTube growth strategy, regardless of your content niche.

Beauty & Fashion💇

Let’s start with five YouTubers from the United Kingdom who are killing it in the Beauty & Fashion niche.

1. Patricia Bright

Patricia Bright is a British Beauty & Fashion YouTuber who is all about helping other women look and feel their best. In addition to her tips about how to style clothing and apply makeup, she also shares hacks that can help her viewers level up their personal and professional lives. One of her biggest accomplishments outside of YouTube was founding The Break, an online community where entrepreneurs and businesswomen can connect.

2.8 Million Subscribers

2. Samantha Maria

Samantha Maria is a fashion, beauty, and lifestyle influencer from London, England. Her channel is filled with vlogs of her daily life as a mom, as well as her travels to luxury destinations like Lisbon and the island of Santorini. She also shares Q&As, clothing try-ons, and her top picks for home decor and household goods.

1.76 Million Subscribers

3. Freddy My Love

Freddy from the channel Freddy My Love is a popular British fashion YouTuber. Her content mainly consists of clothes shopping hauls, try-ons, and vlogs that show her adventures as an influencer and fashion designer. Freddy is also the founder of her own clothing brand called Flossy by Freddy, which just released its fall 2023 collection.

1.15 Million Subscribers

4. MissAlex

Alexandra Croney, AKA MissAlex, got her start on YouTube sharing hair tutorials, and is now one of the internet’s foremost British authorities on fashion. Her try-ons and style hacks videos are targeted at women who wear petite clothing sizes, as Alexandra herself is only 4’11”. Off-camera, she recently gave birth to a baby girl, whom she named Gabriella.

872 K Subscribers

5. Jennie Jenkins

Jennie Jenkins is a black lifestyle, beauty, and fashion YouTuber who primarily targets the black female demographic in the UK. Many of her videos are about trying and styling wigs, but she also shares vlogs, hauls from her clothes shopping trips, and outfit ideas for every occasion.

634 K Subscribers

Food👩‍🍳

Now, here’s a group of British YouTube creators who create content in everyone’s favorite niche: Food!

6. Gorden Ramsay

Though he is a world-famous star of notoriously tough cooking shows like Hell’s Kitchen and Master Chef, Gordon Ramsey is also no stranger to YouTube. His channel is home to clips from his Kitchen Nightmares and Ramsay’s Best Restaurant series, as well as recipe videos. According to the Las Vegas Review Journal, Ramsay is getting ready to open his seventh restaurant in Las Vegas.

20.2 Million Subscribers

7. Jolly

Josh and Ollie are the hosts of Jolly, a UK-based YouTube channel that pairs delicious food with British humor. These rambunctious best friends have made it their mission to try a wide variety of foods, both from their native country and from global cuisines. In their most recent videos, they tried Nashville hot chicken sandwiches and 3 Michelin star French food.

3.58 Million Subscribers

8. Kitchen Sanctuary

Kitchen Sanctuary is a British YouTube channel that shares tutorials for making delicious, family-friendly meals at home. The hosts, Nicky and Chris, are huge foodies themselves and are poised to release a new cookbook called Quick & Easy in February 2024.

398 K Subscribers

9. Food With Chetna

Food with Chetna is hosted by Chetna Makan, a food YouTuber and former Great British Bake-Off (or Great British Baking Show, as it’s known in the United States) contestant. Her videos guide her viewers through how to prepare simple yet flavorful Indian-inspired dishes that the whole family can enjoy. To date, she’s released seven cookbooks.

282 K Subscribers

10. Ziang’s Food Workshop

Ziang’s Food Workshop is a YouTube channel run by professional chefs Chin and Choo (who is Chin’s mother). Together, they share recipes for East and South Asian dishes such as Chinese takeaway, Korean spicy wings, and sweet and sour pork balls. They’ve also released their own cookbook, and in October, they hit 100K followers on Instagram.

154 K Subscribers

Gaming🎮

If you’re thinking of dipping your toes into the YouTube gaming niche, then these British gamers will show you how it can be done.

11. DanTDM

Danial Middleton, AKA DanTDM is perhaps the most famous gamer in the UK, and certainly one of the most famous gaming YouTubers in the world! He is best known for recording himself playing Minecraft, but he also plays Fortnite, Roblox, Among Us, and other popular games (including, most recently, Spider-Man 2). In 2017, he was dubbed the richest YouTuber in the world.

28.3 Million Subscribers

12. Jelly

Jelly is a gaming YouTuber who is known for producing kid-friendly content. He mostly plays on Roblox, a popular online platform where people create games and let other members try them out. He’s also known for collaborating with other YouTube channels and is the third member of a gaming group called Robust.

23.5 Million Subscribers

13. Ali-A

Alistair Aiken, AKA Ali-A is another example of a British YouTube gamer who focuses almost exclusively on playing one game in his videos. In his case, he plays Fortnite, a popular cooperative shooting game where players fight one another or work in teams to complete an objective. In 2022, the creators of Fortnite released an Ali-A character skin in-game in recognition of the YouTuber’s achievements and fame.

18.8 Million Subscribers

14. TommyInnit

Thomas Simons or TommyInnit is a famous British gaming YouTuber who is best known for posting Minecraft videos. He initially achieved recognition through streaming Dream SMP, which was an invitation-only survival multiplayer server for Minecraft. Today, he’s a popular digital creator in his own right and occasionally publishes his gameplay footage from other games, as well as life updates. 

14.5 Million Subscribers

15. Stampylonghead

Stampylonghead is a gaming YouTube channel helmed by Joseph Garrett. The channel is home to a series called Stampy’s Lovely World, which follows a fictional cat named Stampy (voiced by Joseph) as he “plays” Minecraft. The character of Stampy is extremely popular among children in the UK and even led Joseph to release a picture book. In October 2023, Joseph premiered the last YouTube video in the Stampy’s Lovely World series.

10.8 Million Subscribers

Entertainment🎥

Entertainers are some of the most famous and fascinating personalities on YouTube. Check out our five picks for British YouTubers who are trailblazing through the Entertainment niche for views.

16. JJ Olatunji

You may know JJ Olatunji by his stage name, KSI. This professional boxer is an extremely popular YouTuber. He posts a wide variety of content, including documentaries about his boxing matches and workouts. He recently lost a match to boxer and reality TV star Tommy Fury and is now looking forward to facing off against YouTuber Jake Paul. 

16.3 Million Subscribers

17. Woody & Kleiny

Paul Klein and Paul Wood are the comedians behind the Woody & Kleiny YouTube channel. This British duo is well-known throughout the UK for their videos documenting their hilarious hijinks, pranks, social media challenges, and philanthropy. They also own their own clothing line called LUC Clothing, targeted at creative people in every industry.

15 Million Subscribers

18. Deji

Deji Olatunji is a YouTuber and social media star who rose to fame with his comedy-style videos. His content includes telling funny stories, trying crazy food and beverages, reacting to viral videos, and even dipping his toes into boxing. He is also a member of Sidemen, a group of British YouTubers that includes KSI.

12.2 Million Subscribers

19. ThatcherJoe

ThatcherJoe AKA Joe Sugg is a jack of all trades when it comes to entertaining YouTube content. You can find all types of videos to take inspiration from on his channel, from drawing to impressions to pranks to challenges. Joe also appeared on the Celebrity Great British Bake-Off in 2020, although he is mainly remembered for fainting on camera.

7.37 Million Subscribers

20. AmazingPhil

Phil Lester is the Amazing Phil, a YouTuber and internet personality who entertains his audience with glimpses into his “strange life with the internet.” His videos are silly and comical, featuring antics like Phil trying to see things without his glasses and playing games with his friend and collaborator, YouTuber Daniel Howell.

3.89 Million Subscribers 

Travel🚤

For our next content niche, here are five UK-based YouTubers who are racking up subscribers with their travel-centric content! 

21. Dale Philip

Dale Philip is a British travel YouTuber who documents his adventures visiting countries all over the world. In addition to exploring new places, trying foreign foods and snacks, and exposing himself to diverse cultures, he also often reveals the prices (in USD) of his experiences. For example, one of his most recent vlogs is titled, “$0.25 Burger in Baguio, Philippines.” This style of filmmaking makes his videos more engaging as well as more practical for his viewers who are interested in traveling themselves.

2.86 Million Subscribers

22. Jay Palfrey

Jay Palfrey is a British travel vlogger whose goal for his channel is to explore his love for language, culture, and spirituality. He currently lives in the Middle East and has experienced many of the countries there, in addition to Germany, Japan, and the Philippines. His first book, Beyond Borders, is scheduled to be released in March 2024.

1.53 Million Subscribers

23. Ben Morris 

Ben Morris is a travel YouTuber with a twist. Rather than just globetrotting at random and vlogging his adventures, he chooses unique locations that will entertain and intrigue his viewers. Often, his content is more about journeys or experiences than destinations. For example, one of his most popular videos is titled, “I Took the Cheapest Flight Everyday and Ended up in…” These attention-grabbing titles, along with the fascinating subject matter, have helped Ben become a YouTube sensation.

783 K Subscribers

24. The Tim Traveller

The Tim Traveller (which is a clever play on “time traveller”) is a channel for travel enthusiasts who are interested in more than just daily vlogs and city tours. To that end, the host, Tim, creates video content about modes of travel and other obscure, transport-related topics. He also shows footage from his journeys around Europe, the United States, Russia, and more.

327 K Subscribers

25. Travel Beans

Travel Beans is hosted by Alex and Emma, a British couple who, in 2017, decided to adopt travel as a lifestyle – and, of course, to film their experiences for YouTube! Since then, they’ve been backpacking and living in vans all over the world. They’re currently living in a van in Scotland and are expecting their first child together.

309 K Subscribers

Tech🖥️

See how the British YouTubers below have carved names for themselves in the Tech niche!

26. Mrwhosetheboss

Arun Rupesh Maini, AKA Mrwhosetheboss, is a leading British authority on technology, specifically consumer electronics. His channel is filled with reviews of the latest smartphones, hard-hitting analyses of emerging digital products and social media platforms, and his top picks for tech to use to deck out your desktop or gaming setup. He’s gained wide public recognition for his expertise, and even scored an interview with business magnate and Microsoft founder Bill Gates in October 2023.

16.9 Million Subscribers

27. SuperSaf

Safwan AhmedMia of SuperSaf is a famous tech reviewer and YouTuber. Whether it’s the newest iPhone, a Bluetooth speaker, a monitor, or a VR headset, you can bet that Safwan has unboxed and reviewed it. His crisp cinematography, in-depth analysis, and ability to stay on the edge of new tech has made him a highly respected voice in that niche.

1.99 Million Subscribers

28. ZONEofTECH

ZONEofTECH is a tech YouTube channel run by Daniel, a Romanian computer science graduate currently living in the UK. As he writes on his channel About page, technology is his passion, and with over a decade of hard work, he’s managed to build himself a small media empire. He is definitely a top authority in Britain when it comes to consumer electronics reviews, recommendations, and comparisons. 

1.49 Million Subscribers

29. The Tech Chap

Tom is The Tech Chap, a YouTuber and social media influencer who wants to help his viewers make the right purchase decisions for their tech. And that includes just about any kind of tech you can think of, from smartphones and laptops to security cameras and even cars! With this access to Tom’s knowledge and expertise, audiences can invest their money in great products and skip the bad or mediocre ones. 

1.42 Million Subscribers

30. Techmoan

Techmoan, AKA Matthew “Mat” Taylor, is a British YouTuber who films reviews of new (and sometimes unusual) consumer technology, as well as documentaries of retro tech to both educate and fascinate his viewers. The result is that his channel is a fun nostalgia trip for people who want to experience gadgets from their childhoods again.

1.33 Million Subscribers

Lifestyle🏍️

For our last YouTube content niche, get acquainted with these British lifestyle YouTubers/influencers!

31. Zoe Sugg

Zoe Sugg is an entrepreneur as well as a digital creator. Her vlogs chronicle her daily activities with her daughter and fiance, which include baking, home decorating, traveling, and experiencing her second pregnancy. Zoe is also the co-founder of the Filmm app and the Template app, both of which help social media influencers create beautiful posts for their feeds.

4.95 Million Subscribers

32. Alfie Deyes Vlogs

Alfie Deyes is Zoe Sugg’s fiance and a lifestyle vlogger in his own right. His content covers life, family, and travel updates, such as his proposal to Zoe in September 2023. He is also an entrepreneur and founded his own brand called Future Self Coffee.

3.62 Million Subscribers

33. Jim Chapman

Jim Chapman is a lifestyle and family YouTuber, as well as a model and author. Though he began his channel posting male grooming tips, most of his recent content features his wife and children and their activities together. 

2.07 Million Subscribers

34. Iamdanielsimmons

Daniel Simmons is a Londoner and a YouTuber who posts videos (or what he calls “digital diaries” about his life. He frequently documents his outfits, his apartment, his outings with his girlfriend, his travels, and even his cooking. He has an aesthetically pleasing style of filming that any prospective lifestyle YouTuber would do well to emulate.

623 K Subscribers

35. Suzie Bonaldi

Suzie Bonaldi is a British lifestyle, fashion, and beauty YouTuber. Her channel is a go-to for people who are interested in luxury labels and high-end style. With so many versatile niches open to her, Suzie is able to post vlogs, try-ons, shopping hauls, beauty tutorials, and much more. In fall 2023, she got engaged in Ibiza, an island destination that is popular among affluent travelers.

450 K Subscribers

Frequently Asked Questions

• Who is the Most Popular British YouTuber?

Daniel Middleton, AKA DanTDM, is the most popular British YouTuber with 28.3 million subscribers. 

• Which British YouTuber was the First One to Reach 1 Million Subscribers?

Charlie McDonnell, a former vlogger and now filmmaker, was the first British YouTuber to reach 1 million subscribers in June 2011. 

• Who is the Most Popular YouTuber in the Entire World?

MrBeast has the most subscribers of any YouTuber in the world at approximately 206 million subscribers.

Conclusion

The above 35 British YouTubers are among the most recognizable and acclaimed video content creators in any country, not just the United Kingdom – and for good reason! We hope that you take inspiration from their unique, engaging content and use it to develop a winning YouTube growth plan that will bring you fame from across the pond and beyond!