Best Beauty YouTubers

Top 15 Beauty YouTubers You Should be Following (2023)

From fashion YouTubers, and fitness YouTubers to travel YouTubers and beauty YouTubers, this platform has something for everyone. And with over 2 billion active monthly users, it’s no wonder that these social media stars have such a large following.

The beauty community on YouTube is vast and ever-growing. And with new videos uploaded every day, there’s always something new to watch. Whether you’re looking for makeup tutorials, product reviews, or hauls, there are plenty of great options out there. To help you get started, we’ve compiled a list below.

Best Beauty YouTubers to Watch

Bretman Rock 

Bretman Rock - beauty youtubers

Bretman Rock is a beauty YouTuber from Hawaii. His channel is all about makeup, fashion, and lifestyle. He posts videos about everything from how to do your makeup like a pro to what to wear on a night out. Bretman is also known for his hilarious personality and his love of all things glittery and glam.

What makes him stand out: is Bretman’s unique style and flair for makeup.

James Charles

James Charles - beauty youtubers

James Charles is a beauty YouTuber from the United States. He first gained fame after becoming the first male CoverGirl spokesmodel. Since then, he has grown his YouTube channel to over 16 million subscribers by sharing makeup tutorials, product reviews, and personal vlogs.

In November 2018, James Charles was named one of Time magazine’s “25 Most Influential People on the Internet”. In March 2019, he became the first male brand ambassador for beauty company CoverGirl. He has also released his line of makeup products called Sisters Apparel.

James Charles is known for his creative and innovative makeup looks. He often experiments with new techniques and styles to create unique looks that stand out from the rest. His goal is to inspire others to be creative and express themselves through makeup.

Manny Gutierrez 

Manny Gutierrez - beauty youtubers

Manny Gutierrez is an American YouTube personality, makeup artist, and model. He is best known as a member of the YouTube group The Merrell Twins along with his identical twin sister, Marlena. The group has over 3 million subscribers and its videos have been viewed over 300 million times. Gutierrez has also worked with brands such as CoverGirl, L’Oréal Paris, and Maybelline.

In 2016, Gutierrez was named one of the “Top 10 Beauty Influencers to Watch” by Forbes magazine. He has also been featured in Teen Vogue, Allure, and Cosmopolitan magazines.

Carli Bybel

Carli Bybel - beauty youtubers

Carli Bybel is a renowned beauty and fashion YouTuber, and lifestyle blogger. She has over 5 million YouTube subscribers and her eponymous blog receives millions of page views per month. Her content focuses on affordable makeup tutorials, hauls, stylish outfit ideas, and advice on all things beauty and fashion.

Bybel has partnered with some of the biggest names in the beauty industry, including L’Oréal Paris, Maybelline New York, and ColourPop Cosmetics. She has also released her line of palettes with BH Cosmetics. In 2018, she launched her podcast called “The Lady Gang” where she discusses hot topics with her girlfriends.

Carli Bybel is a force to be reckoned with in the beauty and fashion world. She has worked hard to build up her impressive online presence, and it has paid off! Her content is engaging, informative, and inspiring, and she has partnered with some of the biggest names in the industry. If you’re looking for style tips, affordable makeup tutorials, or just some general life advice, Carli Bybel is the girl to watch.

Alissa Ashley 

Alissa Ashley - beauty youtubers

Alissa Ashley is an American model and social media personality who has risen to prominence in recent years thanks to her unique look and impressive modeling portfolio. While she is perhaps best known for her work with Urban Outfitters, Ashley has also graced the pages of numerous magazines and been featured in several music videos.

In addition to her modeling work, Ashley is also a talented makeup artist, and her YouTube channel – which boasts over half a million subscribers – is filled with helpful tutorials and tips. Whether she’s modeling the latest fashion trends or sharing her expert beauty knowledge, Alissa Ashley is quickly becoming one of the most-followed girls on the internet.

She has a very unique look that has helped her stand out from other models, and she has also amassed an impressive portfolio of work. In addition to modeling, Alissa is also a talented makeup artist. Her YouTube channel features many helpful tutorials and tips for viewers, and she has accrued over half a million subscribers. Alissa Ashley is quickly becoming one of the most followed girls on the internet thanks to her modeling work and expert beauty knowledge.

Lauren Curtis

Lauren Curtis - beauty youtubers

Lauren Curtis is an Australian YouTube personality, beauty blogger, and make-up artist. She has a YouTube channel with over 2 million subscribers where she uploads videos about beauty tips, product reviews, and tutorials. Lauren is also the founder of the lifestyle website Live Love Laugh Inc.

In October 2012, Curtis released her first book titled “LC: How to be a YouTuber”. The book offers advice on creating successful YouTube channels, building an audience, and maintaining a professional online persona.

Emily Noel

Emily Noel - beauty youtubers

Emily Noel is a top YouTuber who started her channel in 2015. She currently has over 1 million subscribers and is best known for her videos on makeup, beauty, and fashion.

Noel began her YouTube channel after she was inspired by other YouTubers such as Zoella and Fleur de Force. She started by posting haul videos and then moved on to doing reviews and tutorials.

Noel has worked with brands such as L’Oreal, Maybelline, and NARS. She has also been featured in magazines such as Seventeen and Cosmopolitan.

Chloe Morello

Chloe Morello - beauty youtubers

Chloe Morello is an Australian beauty YouTuber. Moreover, she started her channel in 2010 and has since amassed over 3 million subscribers. Morello’s videos are a mix of tutorials, product reviews, and lifestyle vlogs.

Morello was born and raised in Sydney, Australia. She began experimenting with makeup at a young age and soon developed a passion for it. After completing high school, she decided to pursue a career in the beauty industry. Morello started her YouTube channel while working as a freelance makeup artist.

Morello’s videos cover a wide range of topics, from everyday makeup, and looks to more complex tutorials. She also does regular product reviews and gives her honest opinion on the latest beauty releases. In addition to her YouTube channel, Morello also has a blog and a successful Instagram page. Her videos have earned her a loyal following of fans who love her positive attitude and helpful tips.

If you’re looking for some fun and informative beauty videos, then be sure to check out Chloe Morello’s YouTube channel!

Kandee Johnson

Kandee Johnson - beauty youtubers

Kandee Johnson is a world-renowned makeup artist, beauty expert, and YouTube personality. She has worked with celebrities such as Kim Kardashian, Jessica Simpson, Christina Aguilera, and many more. She also has her line of cosmetics and beauty products called Kandee Johnson Beauty.

Kandee is an inspiration to many young girls and women who aspire to be successful in the field. Kandee is a role model for those who want to pursue their dreams and reach their goals. No matter what life throws her way, Kandee always manages to stay upbeat. Her can-do attitude is infectious and her passion for makeup is undeniable. She is truly one of a kind and there is no one quite like Kandee Johnson.

Jeffree Star

Jeffree Star - beauty youtubers

Jeffree Star’s has a net worth of $200 million as of 2019. He has made his fortune through his successful career in the music and fashion industries, as well as through his own cosmetics company, Jeffree Star Cosmetics.

Star began his career as a musician, releasing his debut album Beauty Killer in 2009. He subsequently released two more albums, Cupcakes Taste Like Violence in 2012 and Jeffrey in 2013. His music featured on television shows such as Gossip Girl and America’s Next Top Model.

In 2014, Star launched his own cosmetics line with the tagline “For those who dare to be different.” The company is now a multi-million dollar business, with its products sold in major retailers such as Ulta and Sephora. Star also released his line of clothing, called Jeffree Star Clothing.

In addition to his musical and cosmetics ventures, Star has also appeared on reality television shows such as The Hills and Celebrity Big Brother UK.

Star is one of the most-followed people on social media, with over 15 million followers on Instagram as of 2019.

Huda Beauty

Huda Beauty - beauty youtubers

She is a make-up artist, entrepreneur, and beauty YouTuber blogger. Her full name is Huda Kattan and she was born on October 2, 1983, in Oklahoma City, United States to Iraqi parents. She has two sisters named Mona and Alya Kattan.

After graduating from high school, Kattan studied finance at the American University in Dubai. During her college days, she started working as a makeup artist. After working for a while, she decided to pursue her career in the field of beauty and fashion. In 2010, she launched her line of false eyelashes called “Huda Beauty”.

Kattan has worked with many celebrities like Kim Kardashian, Jennifer Lopez, Demi Lovato, etc. She featured on the cover of magazines like Vogue, Harper’s Bazaar, and Allure.

Today, Huda Beauty is one of the most popular beauty brands in the world. Kattan has over 26 million followers on Instagram.

Safiya Nygaard

Safiya Nygaard

Safiya Nygaard is an American YouTuber, actress, and writer. She worked with Buzzfeed Video where she was a staff member from 2014 to 2018. Nygaard has also appeared in several web series and short films. She currently has over 8 million subscribers on YouTube and over 1 billion video views. In 2019, she launched her own independent YouTube channel called “Safiya Nygaard.”

Nygaard’s net worth is around $12 million. She earns the majority of her income from YouTube ad revenue and sponsorships. Furthermore, Nygaard also makes money from product sales and affiliate marketing.



Shaaanxo is a YouTube personality, vlogger, makeup artist, and model. Shaanxo was born in New Zealand. She began her YouTube channel in 2009, at the age of 17. Her channel originally focused on fashion and beauty advice for teenage girls. Over time, her videos evolved to include vlogs, makeup tutorials, product reviews, and challenges.

In 2015, Shaanxo launched her line of false eyelashes, called xoBeauty. Besides this, the following year, she released her first book, The Beauty Diary of a Bollywood Diva.

Fleur de Force

Fleur de Force

Fleur de Force has been blogging since 2009 and her YouTube channel has amassed over 1.4 million subscribers. In addition to this, Fleur has also released her line of false eyelashes with Eylure and has written two best-selling books.

Rachel Claire Levin

Rachel Claire Levin

Better known online as RCLBeauty101 is an American YouTuber and beauty influencer. As of January 2020, her channel has over 11 million subscribers and 1.7 billion video views.

Levin began her YouTube channel on September 2, 2010, at the age of 16. Her first video was a “first impression” review of the MAC Cosmetics Studio Fix Powder Plus Foundation. Levin featured in Forbes, Seventeen, and The New York Times. In 2016, Levin ranked seventh in the most influential beauty content creator by Tribe Dynamics.

In October 2018, Levin started her reality series titled Fullscreen’s Style Code Live. It premiered on April 9, 2019, on the Facebook Watch platform.

Levin released her line of products in collaboration with ColourPop Cosmetics, called “Bye Felicia”. The collection includes an eyeshadow palette, two lipsticks, a highlighter, and a setting powder.


These are some of the most popular beauty YouTubers in the world. They have all achieved a great level of success by sharing their passion for beauty with the world. Want to become a beauty YouTuber? These creators can serve as inspiration for you. Get a YouTube video downloader to download videos from any of these favorite YouTubers. And if you want to become a famous YouTuber like them then you must have a lot of subscribers on your channel, if you are unable to get them naturally then you have to buy YouTube subscribers to get the desired amount of results.

Sign Up Today -
It’s Free!

Let your YouTube channel soar in the sky.

Get Started