If you want to conquer YouTube, the best way to learn how to is to look at who’s doing it right now! 

To that end, we’ve gathered a list of the top 40 Asian YouTubers who have worked hard to become famous names in their respective niches. From CarryMinati in Entertainment/Comedy and Sarah Sarosh in Fashion & Beauty to MiawAug in Gaming, these and other creators demonstrate Asian success in the digital sphere. Plus, they show that with determination and a focus on producing high-quality content, anyone located anywhere in the world can rise to the top of the YouTube algorithm! 

Let’s go!

Top 40 Asian Creators on YouTube By Content Niche

Below are 40 of the most well-known Asian YouTubers across eight different popular content niches – starting with Fashion & Beauty.

Fashion & Beauty YouTubers💅

Looking to make your name in makeup tutorials, product reviews, shopping hauls, and GRWM-style content? Take inspiration from these five talented Asian Fashion & Beauty YouTubers.

1. Pony Syndrome

Pony, AKA Park Hye-min, has revolutionized makeup for the world. A native of South Korea, Pony primarily uses her YouTube channel to share makeup tutorials. Her content has resulted in the spread of Korean beauty trends around the world. She has her own cosmetics brand called Pony Effect, and she’s also collaborated with several well-established brands like MAC Cosmetics, ColourPop, Nyx, and Morphe. 

5.96 Million Subscribers

2. Anne Clutz

Anne Clutz is a beauty YouTuber who focuses on producing beauty reviews, tutorials, skincare routines, and shopping hauls for a primarily Filipina audience. To that end, she mostly speaks in Taglish, which is a combination of the two of the most oft-spoken languages in the Philippines: Tagalog and English. She also has her own line of makeup brushes called Brushes by Anne Clutz.

1.5 Million Subscribers

3. Archita Station

Archita Sahu is an actress, model, and YouTuber from India. Her channel features vlogs of her travels around the world (she was recently in the USA), as well as the clothing, accessories, makeup, and skincare products that she purchases along the way. She also shares step-by-step tutorials for her makeup looks, as well as how she likes to style her outfits.

1.41 Million Subscribers

4. Sarah Sarosh

Sarah Sarosh is an occupational therapist, entrepreneur, and self-styled makeup and skincare enthusiast. She travels all around the world to try new experiences, network with other creators, and buy new clothes, snacks, and makeup products. In addition to her content career, she also recently launched a coffee brand called Impulse Coffee.

1.27 Million Subscribers

5. Hello Catie

Cate of the Hello Catie YouTube channel is a Taiwanese beauty creator. In her videos, she shares her reviews of high-end skincare and makeup products, as well as her top picks, daily routines, demonstrations, and unboxings. She also occasionally releases vlogs where she gets candid about what’s going on in her life.

1.08 Million Subscribers

Travel YouTubers✈️

Now on to the top Asian travel YouTubers who will inspire you to jump headfirst into travel content creation!

6. I Roam Alone

Mint is the content creator behind the I Roam Alone YouTube channel. Originally hailing from Thailand, Mint is now famous for traveling solo across the world. She’s been to dozens of countries, including, most recently, Taiwan and Ethiopia. Her vlogs chronicle her adventures meeting new people, experiencing other cultures, and trying foreign foods.

3.35 Million Subscribers

7. Nomad Shubham

Shubham is a traveler and a YouTuber from India. He started traveling when he was 16 after graduating high school, with a desire to experience the world outside of books and classrooms. Now, at 22 years old, he’s already visited 58 different countries, plus 22 states in India itself. His most recent videos show him exploring Iceland. 

2.87 Million Subscribers

8. Maibaru Travel

Maibaru Travel is a Japanese YouTube channel that documents the travels of its hosts, Maibaru and Yuu, to various locations throughout Asia. Through their high-quality footage and immersive music, viewers can experience destinations that few foreigners get to see, like the Sun Moon Lake Resort, the city of Hualien, and the Japanese countryside.

418 K Subscribers

9. Wira Nurmansyah

Travel is not just about the destination; it’s also about how you get there. Wira Nurmansyah combines both in his unique channel about riding planes and trains around Asia, as well as trying and reviewing the food he receives on his journeys. In his most recent video, he documents the first leg of his adventure traveling through East Asia.

216 K Subscribers

10. Anna Lee

Anne Lee shows that you don’t have to be a globetrotter to be a successful travel YouTuber. Her videos focus on things to do and places to eat in South Korea, with vlogs about her daily life and activities thrown into the mix. Some of her content also addresses Korean cultural norms and stereotypes.

253 K Subscribers

Tech YouTubers🤖

Technology is one of the most lucrative niches on YouTube, and these Asian YouTubers are using that fact to their advantage to produce impressive tech-based content.

11. Tech Burner

Shlok Srivastava from Tech Burner is one of the best Asian tech YouTubers in the business. He covers all the newest consumer tech devices with the goal of making technology simple and fun. He accomplishes that goal beautifully with his straightforward product unboxings, reviews, recommendations, deals, hacks, and tips. He’s also an entrepreneur and the founder of two brands, Layers (a phone skin shop) and Overlays Clothing.

11.1 Million Subscribers

12. ITSUb

By covering everything from the latest tech announcements to testing fun and revolutionary new products, ITSUb has become one of the top Asian YouTube authorities on tech reviews and analysis. Whether his audience is looking for a new smartphone, tablet, mouse, or a LEGO customizable keyboard, he is an excellent and high-quality resource for them all.

2.45 Million Subscribers

13. Dhiarcom

Dhiar is an Indonesian tech YouTuber and reviewer who focuses on lifestyle consumer electronics. For example, you will often see him trying out and giving his opinions on smart watches, Bluetooth speakers, security cameras, and WiFi routers, as well as smartphones and laptops. 

2.32 Million Subscribers

14. Mary Bautista

Mary Bautista is a tech YouTuber and lifestyle vlogger from the Philippines. Her smartphone reviews and tests come from a filmmaker’s perspective, so audiences should definitely look to her for her opinions about phone camera quality and innovations. In addition to reviews, she also posts vlogs of her attending tech events, like the recent launch of the Oppo N3 Flip phone in Singapore.

1.99 Million Subscribers

15. Serorinne

Serorinne is a video game enthusiast and tech reviewer. She frequently receives new tech products in the mail which she unboxes on camera. Then she uses them and gives her thoughts on them to her viewers, as well as shares how much they cost in yen. In her most recent videos, she’s been demonstrating how to build your own computer using different parts found online.

242 K Subscribers

Lifestyle/Vlogging YouTubers📷

The following Asian Lifestyle/Vlogging YouTubers are driving up millions of views, just by giving viewers a glimpse into their daily lives!

16. Ricis Official

Ria Rici creates digital content about her family and their lifestyle. Her subscribers love watching and learning from her experiences as a first-time mom. Ria’s daughter, Moana, is the star of many of her recent videos, and viewers can get a raw look into the adventures of raising a toddler in Indonesia.

40.4 Million Subscribers

17. Sourav Joshi Vlogs

Sourav Joshi is a YouTuber from India. He initially rose to fame due to his goal of releasing 365 vlogs in 365 days in 2020. He still continues to post daily vlogs, which show his life with his family in London, his travels to other countries, car races, shopping days, gym workouts, and pranks. 

23.5 Million Subscribers

18. Niana Guerrero

Niana Guerrero is a dancer and a lifestyle YouTube vlogger based in the Philippines. She makes her videos with the help of her family members, and they cover a wide range of engaging topics like trending challenges, local food, building their dream house, pranks, and exploring other countries. Niana’s most recent vlog shows them visiting Tokyo, Japan.

15.4 Million Subscribers

19. First time (hajime)

First Time, a lifestyle YouTube channel hosted by a young man named Hajime, is all about first time experiences. Many of the experiences in his videos are ones that most people wouldn’t dream of doing themselves, such as living in a movie theater for 24 hours or buying a cake worth 1 billion yen. His antics are highly entertaining and have garnered him a large loyal fanbase. 

10.7 Million Subscribers

20. Hazel

Hazel is a popular South Korean YouTuber who not only vlogs her life, but also shares beauty and style tips and product recommendations. Guided by beautiful cinematography, viewers can see what a normal day is like for Hazel when she’s working, hanging out at home, going to the salon, cooking, traveling, and more.

665 K Subscribers

Food🍟

Many countries in Asia are renowned for their cuisine, so who better to be a food YouTuber than an Asian creator? Let’s check out five top Asian YouTubes you should take inspiration from.

21. Bayashi TV

Bayashi is a Japanese chef, food YouTuber, and TikTok star whose video content is all about ASMR cooking and eating. Yes, eating! Many people enjoy watching (and listening to) creators consume a meal as much as they do seeing them prepare it. Bayashi’s channel is the perfect place for both, as this creator takes plenty of time to emphasize the beauty of the ingredients in his original recipes and savor the taste of his creations.

21 Million Subscribers

22. Tanboy kun

Speaking of eating, that’s what Tanboy Kun’s channel is all about. This type of content, which shows a YouTuber eating food on screen, is called mukbang. Tanboy, who’s from Indonesia, makes his mukbangs unique by tackling large plates of food from a diverse range of cuisines. In his most recent video, for example, he ate an entire jumbo squid!

18.2 Million Subscribers

23. Gongsam Table Gongsam Lee

Gongsam Lee is a Korean YouTuber who specializes in mukbangs of Korean home-based and convenience store dishes, like rice cake tteokbokki, fire noodles, BBQ, fried eggs, fried chicken, and more. He doesn’t talk, preferring to let the sound of his preparing and eating the food speak for itself. And his subscribers eat it up!

11.3 Million Subscribers

24. Mark Wiens

Mark Wiens is a world traveler and also a world eater. His mission is to find, taste, and review street food and local grub wherever he goes, be it Costa Rica (which is where his latest video finds him), Chicago in the United States, Guatemala, West Africa, and his home base of Thailand.

10.2 Million Subscribers

25. Veg Village Food

Veg Village Food is one of YouTube’s best sources for authentic Indian food recipes. The vlogs posted to this channel focus on a Punjabi family, but the main star is Amar Kaur, a 73-year-old “Granny.” Nearly a year ago, the channel announced that they would be opening their very first restaurant.

5.78 Million Subscribers

Gaming🎮

These Asian gaming YouTubers will show you how creating top-ranking video game content is done.

26. Total Gaming

Ajay, AKA Total Gaming, is a gamer from India. He records himself playing popular PC and mobile games like Free Fire, Call of Duty Mobile, PUBG, and GTA 5. His objective is to have fun, as well as entertain his massive audience with his high-energy commentary in Hindi. He ranks #8 in the list of gaming YouTubers with the most subscribers, above popular channels like Markiplier and jacksepticeye.

36.9 Million Subscribers

27. MiawAug

MiawAug is the YouTube channel name of Reggie Prabowo, an Indonesian gamer. He is extremely popular in Indonesia and is known for his politeness as well as his gaming skills. He makes a point to play games that he likes rather than just whatever is popular at the moment. Lately, he has been enjoying the recent release, Spider-Man 2.

20.8 Million Subscribers

28. zbing z.

Naiyarat Thanawaigoses, AKA zbing z on YouTube or Pang, is a female Asian gaming YouTuber from Thailand and one of the most popular live streamers in her home country. She plays many genres of games in her streams, but she mainly focuses on horror, Roblox games, and Among Us.

18.2 Million Subscribers

29. Pocky

Pocky is a Japanese YouTuber who produces video game commentary. While viewers will often find them expressing their thoughts and opinions about the newest and most popular video game releases (i.e., Spider-Man 2 and Super Mario Bros. Wonder, both released in 2023), they also frequently cover scary games. 

3.48 Million Subscribers

30. Kouki

Ashan Kouki is a Taiwanese YouTuber in the gaming niche. He posts a lot of gameplay and instructional content that focus on RPG and horror-style titles, as well as the world-famous sandbox game, Minecraft. 

3.11 Million Subscribers

Fitness💪

Get ready to jump into the Fitness niche with the expert Asian YouTubers below!

31. Jordan Yeoh Fitness

Jordan Yeoh is a Malaysian fitness coach and YouTuber who specializes in bodyweight exercise content. Bodyweight exercise involves using the weight of your own body against the pull of gravity to help you build strength, bulk up muscles, and improve cardiovascular health. Jordan has all kinds of workouts in different lengths so that viewers can choose which ones they want to focus on. 

3.84 Million Subscribers

32. Hinata Kato

Hinata Kato is a fitness, beauty, and lifestyle influencer and YouTube creator from Japan. Her goal is to help her viewers slim down, lose excess fat, and be their best selves. She has workouts to help people tackle any area of their body that they want to improve, as well as a website with workout schedules.

2.69 Million Subscribers

33. Fit Minds

Fit Minds is a powerlifter and YouTube fitness enthusiast. Most of his content is about his power lift training and workouts at the gym, but he also shares diet advice and personal vlogs. In 2023, he opened his first supplements store. 

2.08 Million Subscribers

34. Mizi

Mizi is a female lifestyle coach from South Korea. Her YouTube channel is home to her fast-paced workouts for women that target shedding fat, building abs, and toning the body. 

1.05 Million Subscribers

35. Maria Vania

There are many Asian fitness YouTubers out there, but one way that Maria Vania makes her channel unique is by sharing workouts that can be done at home. For example, in one of her most recent videos, Maria demonstrates how viewers can exercise using their sofa. She also shares yoga workouts and stretches for couples to make exercising more interesting and fun.

986 K Subscribers

Entertainment/Comedy😄

For the last content niche in our list of the top Asian YouTubers, we’re covering popular Asian entertainers and comedians.

36. CarryMinati

Ajey Nagar, AKA CarryMinati is a rapper and comedian from India. His roasts, skits, parodies, music videos, and humorous Q&As have helped him make it big as a YouTuber. His most recent single, titled JALWA, was released in 2023, and the music video for it garnered some 12.5 million views on YouTube. 

40.8 Million Subscribers

37. Deddy Corbuzier

Deddy Corbuzier is a popular public figure in Indonesia. In his long career, he’s been a television presenter, an actor, and a mentalist. He is now the host of the Corbuzier Podcast, in which he interviews other Asian entertainers.

21.4 Million Subscribers

38. Bie The Ska

Bie the Ska is an entertainer YouTuber from Thailand. Though he started his channel in 2006, he didn’t start uploading videos until 2008. Today, he is famous around the world for his parody videos, funny skit series, and hilarious music videos. 

14.3 Million Subscribers

39. Cong TV

Lincoln Cortez Velasquez, better known as Cong TV, is a vlogger and entertainer from the Philippines. He is one of the top YouTubers in his home country, due to the popularity of his funny videos and music singles. In December 2020, his channel was ranked third on the list of the Top YouTube PH Creators of that year.

11.5 Million Subscribers

40. Heopop

Heopop is a South Korean YouTuber who creates sensational vlogs for entertainment. Many of his videos involve him embarking on an extreme challenge, like buying $10,000 worth of lottery tickets or driving over 20,000 nails in a car. This type of content has earned him millions of views. 

4.18 Million Subscribers

Frequently Asked Questions

Who is the Most Popular Asian YouTuber?

CarryMinati is the most popular Asian YouTuber with more than 40 million subscribers to his channel.

Where is YouTube the Most Popular in Asia?

As of January 2023, YouTube had the highest penetration rate in India. The second Asian country where YouTube is most popular is Indonesia.

Conclusion

The 40 Asian YouTubers that you just read about grew in subscribers and fame due to a combination of unique content, innate charisma, and knowing what their viewers want to see. We hope that their successes inspire you in your journey to start a thriving YouTube channel in the niche of your choice!